Services
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve the website effectiveness.
In internet marketing, and web analytics conversion optimization, or conversion rate optimization is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO.
A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web.
We use WordPress a free and open-source content management system written in PHP and paired with a MySQL. Features include a plugin architecture and a template system, referred to within WordPress as Themes.
DNS management software is computer software that controls Domain Name System server clusters. DNS data is typically deployed on multiple physical servers.
A content delivery network, or content distribution network (CDN), is a geographically distributed network of proxy servers and their data centers. … CDNs are a layer in the internet ecosystem. Content owners such as media companies and e-commerce vendors pay CDN operators to deliver their content to their end users.
A CRM (customer relationship management) database is a tool you can use to better manage your contacts and automate some of your data entry. Many of these databases are cloud-based, so teams have access to contact data anytime and anywhere. It’s no wonder CRMs are one of the most popular sales tools.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Drip marketing is a strategy employed by many direct marketers where a constant flow of marketing material is sent to customers over a period of time. Drip marketing endeavors to create sales through long-term repeated exposure to its recipients of the goods and services that are advertised.
The purchase funnel, or purchasing funnel, is a consumer-focused marketing model that illustrates the theoretical customer journey toward the purchase of a good or service.
A webhook in web development is a method of augmenting or altering the behavior of a web page or web application with custom callbacks. These callbacks may be maintained, modified, and managed by third-party users and developers who may not necessarily be affiliated with the originating website or application.
Data scraping is a technique in which a computer program extracts data from human-readable output coming from another program.
Text message automation, simply put, is the automatic sending or triggering of text messages to individuals or groups of people with little or no manual intervention. Marketing automation has become increasingly popular with brands as it allows them to save time by pre-scheduling text messages to be sent in the future.
